Selling Your Home: Tips and Tricks for a Successful Sale

Shannon Quantock

November 29, 2023

Purchasing and selling a home is often your largest financial transaction to date. Although you profit from selling the home, you run the risk of making costly mistakes. You should always aim to sell a home in a way that offers you the best possible benefits. Here are 10 tips and tricks that can help to make you a wise home seller!



1. Start with a Proper Inspection


Before you list a home, you should run a thorough inspection to identify potential issues and limitations. By identifying those shortcomings and taking care of them, you can showcase the property in the most lucrative way and improve your chance to bag a great deal.



2. Price it Right


The second most important consideration should be your pricing; it should be done competitively. You should be calculative enough to compare other homes in your locality and reduce the price accordingly. Many recommend reducing the price point to 15% more than the competitors to attract more buyers. The trick is to create an influx of buyers with multiple bids, even though the market condition is not right. The potential buyers will eventually bid higher, making it the best deal in the market.



3. Declutter and Depersonalize


A house used for a while and about to be sold soon should not be expected to be clean. But here’s some advice - prioritize cleaning your home before putting it up for sale. Clutter can detract from the house’s aesthetic value and safety risks. So spot the issues, even the minor ones, get it deep cleaned by experts, and make it shine as much as you can. 


Depersonalizing is another important aspect to follow, which is the concept of getting rid of your personal items like photographs, paintings, etc., and creating an open canvas for the visitors to make them imagine their future personal space. Both decluttering and depersonalizing will make the potential buyers more comfortable while having a tour around your home, which will eventually enhance the possibility of a successful sale.



4. Work on the Curb Appeal


Enhancing the curb appeal is one of the quickest ways to make your home attractive to potential buyers. You can consider minor maintenance and repairs, like touch-up painting, fixing damaged items, window cleaning, replacing the doorknobs, and maintaining clear walkways. It is also recommended to watch your side and rear views as buyers may walk around and have a look from those fences.



5. Hire a Professional Photographer


Selling a house can be very costly, however, hiring a professional photographer can be a worthwhile investment. The potential buyers will surely be tempted to visit and buy your home if you advertise with professional photographs. 


In this digital age, the majority of buyers will go through the online listings of your home before visiting it physically. So, make sure to create a positive and long-lasting first impression with those photographs. The buyers would never take your offer seriously if you are ignorant about your showcase of the home and are unprofessional and amateurish with the photos. 



6. Hire a Competent Agent


Nobody likes the idea of cutting off a portion of the sales profit and offering that to an agent. However, this is something that benefits you in the bigger picture. Professional and seasoned agents hold a high level of real estate expertise and resources, which eventually help you to get the best outcome exceeding your expectations. Not only that, an agent can simplify the overall complex process of home buying and minimize your stress.



7. Stage the Home


Home staging is a key marketing strategy for selling your home. Before staging a home, you should figure out the right demographic for your home and decorate it strategically. 


For example, a condo in an urban setting will appear attractive to a couple or even a single person. On the other hand, a house in a suburban neighborhood is perfect for the younger family. When preparing the home for staging, keep these in mind and stage the home according to such considerations. This strategy decreases anxiety during open houses and showings and increases your chance to sell the house for a good rate.



8. Invest in Energy-efficiency


As the world leads towards minimal wastage and energy-efficient resources, you can make your home look smart by installing energy-efficient tools. This can be energy-efficient electricity and/ or lighting arrangement, or water system. Your buyers will think of it as a win-win situation as they will get to save their energy bills while contributing to the society and environment.



9. Incorporate Smart Marketing Strategies


Marketing strategies are crucial hacks to convert your potential buyers to actual ones. It includes presenting the home’s most lucrative features through many methods like property listing descriptions, videos, brochures, professional photography, and floor plans. 


However, you should put extra focus on the latest real estate marketing strategies, such as 3D virtual tours, drone photography, online listings, paid search engine marketing, etc. You should also remember that negative features like dark rooms, outdated fixtures, and road noise presentation should be avoided as it will market negatively. Focus on the positives, like natural lighting, ample storage, recent upgrades, etc. 



10. Sweeten the Deal


When nothing else is working out, you can make a deal more attractive by offering some incentives or privileges. For example: you can offer to cover all the closing costs, pay for the cost of moving in, agree to all proposed inspections, or offer a transferable home warranty. All you need to ensure is that you are not making things bitter on your side while sweetening the deal for your customers!


The tips and tricks stated here cover all the major things that you must know for a profitable home sale. However, to make things even smoother and more efficient, you can always go for a realty company. If you want to ensure a hassle-free and customer-oriented sales service around Philadelphia, then New Age Realty Group can be one of the smartest options for you!



Shannon Quantock is a versatile writer known for his insightful and engaging articles on home, real estate, and the environment.

New Age Realty Group, Inc. is a full-service property management company and brokerage, specializing in West Philly real estate, but servicing the entire Philadelphia area. While our real estate agents are located in University City, we are licensed for all of Pennsylvania. We are well known as a rental agency and one of the top realty companies in Philadelphia! Whether you are looking for a real estate agent, Philadelphia rentals, or a property management company, we are here for you!

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